Why Being ‘Nice’ Isn’t Always the Best Strategy for Leicester Landlords

Don’t Be a Crowd Follower: The Case Against The Traditional ‘Nice’ Landlords


In the world of Leicester property management, there’s a fascinating tug-of-war between being the “nice” landlords and the greedy “savvy” landlords. There’s a common belief that being a “nice” landlord is the way to go. But what if I told you that following the crowd isn’t always the best idea? In this blog, we’ll explore why being savvy might be a smarter nicer move just being nice isn’t always nice.

Landlords often find themselves at a crossroads: to be perceived as the kind-hearted figure who keeps rents unchanged out of goodwill or the shrewd investor who strategically maximises profits by hiking up rental rates. So, which landlord are you? The one who, with the best intentions, maintains affordability for tenants, or the one whose primary focus is on increasing returns? Is the nice landlord truly being nice if their tenants live in subpar conditions due to neglected maintenance, and is the greedy landlord solely driven by profit, or is there more to the story?

The Nice Landlord: Heart Over Profit

Imagine a Leicester landlord who genuinely cares about their tenants. They’ve kept the rent low for years out of kindness, as long as it covers the mortgage! They want to foster a warm, friendly relationship with their tenants.

At first glance, this approach may seem commendable. After all, who wouldn’t want a landlord who values their tenants’ well-being? However, there’s a potential downside to this kindness: neglecting the financial aspects of property management.

By keeping rents artificially low for an extended period, the nice landlord risks falling behind on necessary maintenance and upgrades because there’s no money left in the pot – it just covers basic costs. As a result, the property may become dated, run-down, and plagued with issues. While the intentions are noble, the consequences can be detrimental to both the property’s value and the tenants’ quality of life. Behind the facade of kindness lies a harsh reality. The property managed by this well-intentioned landlord often tells a different story. Tenants in this residence might find themselves living with avocado bathroom suites, dated threadbare carpets, and woodchipped wallpaper reminiscent of another era. The boiler, a relic of yesteryears, constantly breaks down, leaving tenants in discomfort. This reactive landlord can only address what’s necessary, resulting in temporary fixes rather than long-term solutions.

Savvy Landlords: Treating Property Like a Business

On the flip side, we have the savvy Leicester landlord who approaches property management with a business mindset. This landlord stays informed about Leicester’s market trends, adjusts rents strategically, and reinvests profits into property maintenance and upgrades. Their properties boast modern amenities and upgraded fixtures, reflecting a commitment to providing quality housing. They understand that maintaining the property’s value benefits everyone involved—themselves, their tenants, and even the community.

While the savvy landlord may not always be perceived as the friendliest, considered greedy and money driven. Apparently they drive around in a flashy car and have 3 holidays a year, all off the back of the ‘poor tenant’. Easy money! Majority of the time that’s not really where the money goes, they actually have commitment to sound business practices ensuring the long-term sustainability of the property. By staying proactive and forward-thinking, they create a win-win situation where tenants enjoy quality housing, and the landlord maintains a profitable investment.

In treating property like a business, savvy Leicester landlords understand the importance of delegating tasks to the right professionals. They employ property managers to handle day-to-day operations, ensuring that the property runs smoothly and tenants’ needs are met promptly. Additionally, they have enough funds to take proactive measures like taking out care plans with local professional service providers to ensure that essential maintenance and repairs are carried out to the highest standards. By investing in these services, landlords demonstrate their commitment to providing a safe and comfortable living environment for their tenants while safeguarding the long-term value of their investment. It’s a proactive approach that prioritises both tenant satisfaction and property sustainability, setting savvy Leicester landlords apart as leaders in the industry. They ask for more but the value in return for the tenant and the property is more.

So, while some may view these landlords as solely motivated by profit (there are always exceptions to the norm but we’ll discuss that in another blog!!), true savvy Leicester landlords understand that prioritising tenant satisfaction is not just good business—it’s the right thing to do. After all, tenants deserve more than landlords who splurge on flashy cars and fancy holidays, and savvy landlords know that investing in their properties is investing in their tenants’ quality of life.

The Balancing Act: Where Heart Meets Strategy

So, who’s the real hero in the nice vs. savvy landlord debate?

The truth lies in finding the right balance between compassion and business acumen. A great landlord knows how to blend the best of both worlds, prioritising tenant happiness while also making sound financial decisions.

Instead of viewing kindness and profitability as opposing forces, savvy landlords recognise that they can complement each other. By maintaining open communication with tenants, addressing their needs promptly, and investing in property improvements, landlords can foster positive relationships while safeguarding their investments.

You Get What You Pay For: Quality Comes at a Price

At the heart of the nice vs. savvy landlord dilemma lies the age-old adage: “You get what you pay for.” While tenants may appreciate low rents in the short term, they ultimately deserve quality housing that’s safe, comfortable, and well-maintained.

Savvy landlords understand this principle and recognise that quality comes at a price. By setting rents that reflect the property’s value it means they can reinvest in matters like regular maintenance, they ensure that tenants receive the best possible living experience. In return, tenants are more likely to stay long-term, take better care of the property, and contribute to a positive community atmosphere.

Striking the Right Balance

In reflection, it becomes evident that being savvy is, in fact, the “nice” thing to do. While the nice landlord’s intentions may be noble, their approach often results in subpar living conditions for tenants due to neglected maintenance and outdated amenities. On the other hand, the savvy landlord, often perceived as the villain, prioritises both tenant satisfaction and property sustainability by strategically adjusting rents and reinvesting where its needed.

In the end, being a successful landlord isn’t just about maximising profits or winning popularity contests—it’s about finding the delicate balance between being nice and being savvy. By prioritising both tenant satisfaction and property sustainability, landlords can create thriving rental properties that benefit everyone involved.

So, while the nice landlord may be well-intentioned, it is the savvy landlord who ultimately delivers on the promise of a safe, comfortable, and well-maintained living environment for tenants. In the end, being savvy is not just about maximising profits—it’s about prioritising tenant satisfaction and being truly “nice” in the world of property management.

If you’re a nice and savvy Leicester landlord looking to prioritise simplicity, savings, stress reduction, and safety, investing in one of our care plans today is the smart choice for Leicester’s thriving rental market.

I’m a Savvy Leicester Landlord and Interested in a Care Plan!

The Negotiator: The Negotiator is a leading UK publication providing news, insights, and analysis for professionals in the property industry. Covering topics ranging from residential sales and lettings to property management and legislation updates, The Negotiator offers comprehensive coverage of the UK property market.

LandlordZONE: LandlordZONE is a prominent online resource dedicated to landlords and property investors in the UK. With a wealth of articles, guides, forums, and industry news, LandlordZONE serves as a valuable platform for landlords seeking information, advice, and support on all aspects of property management and investment.

About The Author

Scroll to Top